More than a story, the adventure of the House of Lafalise-Froissart is based on the meeting of opportunities and crossed destinies. It is a work of passion and conviction, and too the complimenting of many strengths. All these fruitful exchanges formed a close circle of connoisseurs, which continues to grow today. In Verzenay, Paul and Caroline fiercely guard their most precious asset: their land.
LAYING THE FONDATIONS
It is in the heart of Verzenay that the family Lafalise-Froissart history takes place. Engraved in time, the long lineage makes its first traces at the time of the French Revolution and is written through several lineages. Each of the families that make up this history have contributed to the Establishment with exceptional know-how and whose destinies were intrinsically linked to the vine. Directed by Paul Froissart today, this discrete establishment in the Reims mountains proudly displays its history forged by more than a century of viticulture. Charles Chauvet was the first to inscribe the name of his lineage in this viticulture story: in 1885 he bought 27 acres of vines in Verzenay to start a small family vineyard. His son, Georges, also bought bought a few acres, as too did George’s son, Paul. The vineyard then reached a little less than two hectares, which was still too small to live on, even if it marked the beginnings of a long family tale. Born in 1902, Paul Chauvet was a daredevil, a past-master in the art of taking profitable risks. The future would prove him right.
BUILDING THE STRUCTURE
The foundations were laid, and the Chauvet family had begun working on the construction of the structure of the vineyard, but two world wars would bring their share of complications et dramas. When his father went to war in 1914, Paul Chauvet took over the estate when he was just 12 years old. At the end of the war, in 1926, he married Marie-Louise Leroux who gave birth to their daughter Marie-Thérèse. The young couple had already produced their own Champagne at the time when harvesting and producing winemakers were very rare.
And then World War II hit and shuffled the cards again. The Chauvet couple were separated by the conflict, Paul taken prisoner and Marie-Thérèse took refuge in Yonne. Verzenay was bombarded and entirely destroyed, with their home and all stocks lost.
Showing great resilience, the Chauvet family started from zero and began the reconstruction at the end of the war. A few years later, Marie-Thérèse took over from her parents to lead the vineyard after Paul’s death in 1954. She then met the man who brought another line of importance into the story: Jacques Lafalise.
Originally from Beamont-sur-Vesle, not far from Verzenay, Jacques left his profession as a pig trader to join his wife in the vineyards. Together, they formed a couple passionate about the vines and wine. They later made a point of transmitting their love of their work and their taste for effort to their only daughter, Danielle.
CONSOLIDATE AND MAINTAIN
In 2008, Danielle Lafalise was at the head of the family business. She was helped by her husband, Dominique Froissart, who continued to build the Establishment. Educated and trained in the vineyard work by Jacques and Marie-Thérèse, they jointly managed the family’s Grand-Cru vineyard, spread over the neighboring municipalities of Verzy and Verzenay. The spouses bequeathed their passion, knowledge and radiant ambition to their son, Paul Froissart, who took the torch in 2015.
Paul then embarked on a daring project to bring the light back on the family knowledge. The Lafalise-Froissart Champagne was reborn in 2019, a mark of connoisseurs establishing its stronghold in Verzenay and mirroring its region. With its history of reconstruction brick-by-brick, the Lafalise-Froissart Champagne is now taking back the work of the five previous generations. The results of an alchemy of several families, it thus asserts itself as a House of Champagne whose know-how is reserved for the enlightened.